Ordering a coffee should be easy for everyone.
We created a universal Starbucks sign language to give everyone the same experience. Ordering a coffee won't be a challenge anymore.
Credits: Art Directors: Dennis Kluba & Danaë.
A Starbucks universal sign language.
A very simple sign language specific for Starbucks that you can use all around the world. The staff will have to learn it, they will be able to offer a better experience to people with hearing impair or the tourists.
A simple ad for a simple idea. Make it easier, simpler that the all mood of the campaign.
Those poster will help raising awareness around the Universal Starbucks.