Universal Starbucks

Inclusive Campaign

Ordering a coffee should be easy for everyone.

We created a universal Starbucks sign language to give everyone the same experience. Ordering a coffee won't be a challenge anymore.

Credits: Art Directors: Dennis Kluba & Danaë.

Copywriter: Jaclyn Soria

A Starbucks universal sign language.

A very simple sign language specific for Starbucks that you can use all around the world. The staff will have to learn it, they will be able to offer a better experience to people with hearing impair or the tourists.

OOH

A simple ad for a simple idea. Make it easier, simpler that the all mood of the campaign.

Those poster will help raising awareness around the Universal Starbucks.

Tiktok activation and buzzers

Watch the full deck presentation

Duolingo

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