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Watching a movie in another language can seem exhausting, you have to focus more and have to pay attention. Without any rewards, people can be lazy and rather watch a movie in their language. How can Netflix change it?
By turning that into a celebration.
Credits: Art Direction and copy: Danaë.
Introducing the Netflix National International day. Having access to Netflix for free during a day or a discount on your subscription plus a chance to win a trip for two. All you have to do is watch Netflix international content for a day.
If you agree to be part of this new holiday, you will only be able to access international content. Learn more in the case study video.
Reaction on social media and contest reveal
Watch the case
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