Watching a movie in another language can seem exhausting, you have to focus more and have to pay attention. Without any rewards, people can be lazy and rather watch a movie in their language. How can Netflix change it?
By turning that into a celebration.
Credits: Art Direction and copy: Danaë.
Introducing the Netflix National International day. Having access to Netflix for free during a day or a discount on your subscription plus a chance to win a trip for two. All you have to do is watch Netflix international content for a day.
If you agree to be part of this new holiday, you will only be able to access international content. Learn more in the case study video.