This is a conceptual campaign for an unexpected partnership: WWF x OREO, teaming up to protect endangered wildlife. The idea is simple: OREO’s iconic black-and-white cookie becomes a symbol for black-and-white animals at risk, like pandas, zebras, and penguins.  We created The Wild Oreo, a limited-edition pack where some cookies are embossed with one of the world’s most endangered black-and-white animals.

Here’s the twist: Only as many cookies were made as animals left in the wild. 100 Bongos. 3,000 Zebras. 10,000 Tigers. Once they’re gone, they’re gone, just like the animals they represent.

Every pack mixes regular Oreos with a few Wild ones.