This is a conceptual campaign for an unexpected partnership: WWF x OREO, teaming up to protect endangered wildlife. The idea is simple: OREO’s iconic black-and-white cookie becomes a symbol for black-and-white animals at risk, like pandas, zebras, and penguins.  We created The Wild Oreo, a limited-edition pack where some cookies are embossed with one of the world’s most endangered black-and-white animals.

Here’s the twist: Only as many cookies were made as animals left in the wild. 100 Bongos. 3,000 Zebras. 10,000 Tigers. Once they’re gone, they’re gone — just like the animals they represent.

Every pack mixes regular Oreos with a few Wild ones.