This is a conceptual campaign for an unexpected partnership: WWF x OREO, teaming up to protect endangered wildlife. The idea is simple: OREO’s iconic black-and-white cookie becomes a symbol for black-and-white animals at risk, like pandas, zebras, and penguins. In our visuals, the “wild” center of the cookie starts to disappear, highlighting the loss of natural habitats. Through bold imagery, limited-edition packs, and social content, we use a familiar product to spark attention for a serious issue.

Playful on the surface, urgent at the core.