WhatsApp

Young One Brief- 2021 

Miami Ad School Quarter 1

The brief :  Create an awareness campaign empowering young adults to solve mental health challenges through WhatsApp. 

The campaign is ment to focus on 16-24 “Doers” who use the digital world as an active tool, not a passive escape, fiercely determined to fix the crises around them and WhatsApp have to appears as a safe space for Gen Z to be vulnerable without any judgements.

WhatsApp Mental Health Campaign Miami Ad School Student Art Director
WhatsApp Mental Health Campaign Miami Ad School Student Art Director
WhatsApp Mental Health Campaign Miami Ad School Student Art Director
WhatsApp Mental Health Campaign Miami Ad School Student Art Director
WhatsApp Mental Health Campaign Miami Ad School Student Art Director
6.pngWhatsApp Mental Health Campaign Miami Ad School Student Art Director
WhatsApp Mental Health Campaign Miami Ad School Student Art Director
WhatsApp Mental Health Campaign Miami Ad School Student Art Director
WhatsApp Mental Health Campaign Miami Ad School Student Art Director
WhatsApp Mental Health Campaign Miami Ad School Student Art Director