Young One Brief- 2021 

Miami Ad School Quarter 1

​

The brief :  Create an awareness campaign empowering young adults to solve mental health challenges through WhatsApp. 

​

The campaign is ment to focus on 16-24 “Doers” who use the digital world as an active tool, not a passive escape, fiercely determined to fix the crises around them and WhatsApp have to appears as a safe space for Gen Z to be vulnerable without any judgements.