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Spotify x BetterHelp
Color Palette Insight
The logo and background of the playlist feature blue and purple, symbolic of suicide prevention awareness. However, for out-of-home (OOH) displays and social media campaigns, I used vibrant and bright colors. This intentional choice not only aligns with Spotify's brand guidelines but also serves a dual purpose. It reflects the dynamic energy of life, symbolizing the hope, positivity, and transformative power encapsulated in our campaign.
OOH
The Out-of-Home (OOH) campaign is designed to resonate with the very heart of "Music to Help", the playlist.
Every copy draws its essence from the titles within our specially curated playlist. In those examples, you can find Hey Brother from Avicii and One more Light from Linkin Park.
Credits: Art Direction and copy: Danaë.
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