spotify | Danae - Art Director

Spotify x BetterHelp

Conceptual work, Spotify and better help case study. A new campaign to help mental health, Music to help. Art Director Danaë

Color Palette Insight

The logo and background of the playlist feature blue and purple, symbolic of suicide prevention awareness. However, for out-of-home (OOH) displays and social media campaigns, I used vibrant and bright colors. This intentional choice not only aligns with Spotify's brand guidelines but also serves a dual purpose. It reflects the dynamic energy of life, symbolizing the hope, positivity, and transformative power encapsulated in our campaign.

OOH

The Out-of-Home (OOH) campaign is designed to resonate with the very heart of "Music to Help", the playlist.
Every copy draws its essence from the titles within our specially curated playlist. In those examples, you can find Hey Brother from Avicii and One more Light from Linkin Park.

Work

Credits: Art Direction and copy: Danaë.

Spotify x BetterHelp

Color Palette Insight

OOH

The Out-of-Home (OOH) campaign is designed to resonate with the very heart of "Music to Help", the playlist. Every copy draws its essence from the titles within our specially curated playlist. In those examples, you can find Hey Brother from Avicii and One more Light from Linkin Park.

The Out-of-Home (OOH) campaign is designed to resonate with the very heart of "Music to Help", the playlist.
Every copy draws its essence from the titles within our specially curated playlist. In those examples, you can find Hey Brother from Avicii and One more Light from Linkin Park.