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OLLY PERO PICANTE
Problem
The wellness category is saturated with brands that feel minimal, clinical, and emotionally flat. Everything looks calm, but nothing feels alive.
Insight
While wellness brands became quiet and beige, Latin culture has always treated heat as healing, physically, emotionally, and spiritually. What the industry calls “spicy” is already medicine in Latin traditions.
Solution
Olly created Pero Piquante, a Latin-led wellness gummy built around the idea that healing should activate the body, not mute it.
Olly Picante is a conceptual campaign bringing heat to the wellness aisle. Bold flavor. Bold attitude.
🏆 Runner-Up, Pro Category, Young Shits Advertising Club, Dec 2025.
Credits: Art Direction and copy: Danaë.
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