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Behind Every Great Achievement – Starbucks​

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A lenticular print* campaign celebrating the unseen effort
behind success.

 

Hard work is often invisible. The long hours, the sleepless nights, the pages studied, the experiments tested—these moments remain unseen. But they are what truly build success. This campaign celebrates the hidden grind behind every success story. Every achievement takes time, effort, and just the right amount of caffeine.

 

Starbucks has always been more than just coffee—it’s the silent partner in countless success stories. This campaign brings the invisible effort to life through lenticular print ads, revealing the hard work behind every achievement.

 

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​Using lenticular printing, we create a dual-perspective visual:

  • From one angle, you see the effort—the numbers, the struggle, the dedication.

  • From another angle, you see the help—a Starbucks cup, representing the countless cups that fueled
    the journey.

 

Why Lenticular Print? Because success isn’t instant. It’s built over time. And sometimes, you need to shift your perspective to truly see the journey.

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Starbucks is not just a coffee shop, but a companion in the pursuit of greatness.

*Lenticular art is a printing technique that creates images with an illusion of depth, movement, or transformation when viewed from different angles. This is achieved by placing a lenticular lens over multiple interlaced images, allowing the visual to change as the viewer shifts their perspective.

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Credits:  Art Direction and copy: Danaë.

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© 2023 par Danae Pimentel Dos Santos Fièrement créé avecWix.com

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