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Pitch Deck

"Leap of Change" follows the inspiring journey of Lindsey Van, a trailblazing ski jumper who not only broke barriers in her sport but also championed gender equality. This campaign highlights her transformation from a determined young girl taking her first jumps to a powerful advocate, culminating in a historic victory for women's ski jumping. It's more than just a story of athletic success—it's about a courageous leap that reshaped the future of the sport, paving the way for women athletes to soar to new heights.

 

Credits:  Art Direction: Danaë & Agustina Maffini  
Copy: Stacy Arnaiz

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